The Power of Employer Branding Videos

By Barb Ruess posted 09-14-2023 10:00 AM


In the ever-evolving landscape of talent acquisition, organizations constantly seek new ways to attract top-tier talent. One tool that has emerged in the world of recruitment is employer branding videos. These short, engaging films show a company's culture, values, and work environment by spotlighting employees. Here's why they work: 

1. Humanizing the Brand: Text and images can only convey so much about a company's culture. Employer branding videos, on the other hand, breathe life into the brand by showcasing real employees and their experiences. Prospective candidates get a chance to see the faces behind the company, making it more relatable.

2. Creating Emotional Connections: Storytelling is a powerful tool, and employer branding videos are a perfect medium. By sharing stories of current employees and their journeys within the company, these videos create emotional connections with viewers. These connections can be a strong motivating factor for potential candidates to join the organization.

3. Showcasing Company Culture: Culture fit is crucial in finding the right employees. Employer branding videos provide a platform to showcase the company's culture, values, and work environment authentically. This transparency helps candidates assess whether they align with the organization's ethos.

4. Differentiating from Competitors: In a competitive job market, standing out is vital. Employer branding videos offer a unique opportunity to differentiate your organization from competitors. They highlight what makes your company special and why it's the ideal place to work.

5. Reaching a Wider Audience: In the age of social media and video-sharing platforms, videos have a broader reach than traditional text-based job postings. They can go viral, attracting passive candidates who might not have considered your company otherwise.

6. Saving Time in the Hiring Process: Well-crafted employer branding videos can help pre-screen candidates by giving them a comprehensive understanding of the company. This means the candidates who apply are more likely to be a good fit, saving time for recruiters and applicants.

Employer Branding Videos in Practice

Many of CXR’s member organizations are rocking it with employer branding videos. Over at Nike, their video showcases employee journeys and individual experiences with the brand. At Capital One, employees across the organization share the work they’re responsible for, demonstrating passion and purpose. 

Employer branding videos are more than just a trend; they are a strategic tool for recruiting success. By humanizing the brand, forging emotional connections, showcasing culture, and differentiating from competitors, these videos are indispensable in the modern recruitment toolbox. Embrace the power of storytelling through video, and watch as it transforms your recruiting efforts for the better.

We’d Love to Hear from You

Please take a few minutes to respond to our Video in Employer Branding survey. Whether your video is in the idea stage, or you have many deployed, your feedback is valuable. 

Continue the Conversation

Join us on March 20th for our CXR Employer Branding & Marketing meeting. There’s no better way to learn than to spend time with your fellow practitioners. 

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