Blogs and Articles

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by Ben Salisbury Burbank, California-based CareerArc has announced the launch of HireSocial, a new social recruiting option. HireSocial allows employers to connect with candidates easily via social channels to simplify reaching, engaging and converting active and passive candidates on social media. The idea is that attracting candidates through channels they use regularly will increase the chances of successful hires of qualified candidates. A U.K.-based company, Gaia (formerly called Socially Recruited) follows a similar idea. HireSocial replaces CareerArc Social Recruiting and has two tailored subscription options, HireSocial Enterprise, ...
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As we reflect on the past two decades of technological innovation, it’s clear that the tech industry has transformed the way we live and work. At the heart of this transformation are the professionals driving these advancements—and the employers striving to attract, retain, and develop them. Dice’s 2025 Tech Salary Report provides a data- driven lens into these dynamics, showcasing the evolution of tech over the course of 20 years, while also digging into the compensation, talent demands, and workplace trends impacting the 2025 hiring market. Access the full report here. For CareerXroads (CXR) members, this report offers actionable insights ...
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LinkedIn is making a big push into short-form, TikTok-style video content, attempting to position itself as the go-to platform for professional video engagement. This shift could have significant implications for employer branding and recruitment marketing, particularly as companies continue to embrace skills-based hiring strategies. But is this move a genuine evolution of professional networking, or is it just another content trend that won’t deliver meaningful hiring outcomes? Let’s take a closer look. The Rise of Short-Form Video on LinkedIn LinkedIn has rolled out a full-screen, swipeable video feed on mobile and is now expanding it to desktop. ...
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Words Matter: Diversity. Equity. Inclusion. Belonging. DEIB is under attack…especially the ‘D’ & the ‘E’ In the United States, there is a concerted effort to have DE&I programs viewed as unnecessary and increasingly as illegal. The campaign began in earnest in 2024 and is now in full swing. The baseline of this power play to demonize 60 years of affirmative action and equal access to opportunity is that “we” (recruiters and hiring managers): have stooped to hiring unqualified individuals from ‘protected’ classes by prioritizing race, gender, orientation, age, disability etc. over merit; have done this ‘illegal’ activity at scale; need to ...
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Unlock greater productivity by aligning your tools with candidate behavior As we begin 2025, there's a straightforward enhancement to your recruitment tech stack that can significantly increase the percentage of qualified applicants, while reducing the number of unqualified candidates. This means your recruiters will spend less time sifting through unsuitable applications and more time engaging with candidates who are truly qualified, interested, and available. How do you achieve this? The key lies in aligning your outreach with modern candidate behavior. We know that most candidates skim — or completely ignore — traditional job descriptions. ...
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If you haven't seen it already, I'd recommend that you take a few moments to read Amy Brown 's LinkedIn blog post titled, " Twitter is dying. Now what? " This piece raises critical questions for those in recruitment marketing and employer branding, especially as platforms evolve—or decline. For those unfamiliar, Brown was the voice behind Wendy’s Twitter account during its golden age of witty, viral brand engagement. Her insights matter because she understands not just the mechanics of social media, but how a platform's cultural shifts can impact brand reputation and engagement. And for what it's worth, you can connect with her directly on BlueSky if you're ...
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11246 With apologies to those who work in DEI or HR and have studied how slowly we’ve attempted to align our vision as a society to reality, we need a short history lesson to better understand how last week’s Executive Order purportedly to end ‘illegal discrimination’ will impact Human Resources and Talent Acquisition today…and tomorrow. One of the most significant changes in the last hundred years was the passing of The Civil Rights Act in 1964 - a landmark legislation that outlawed discrimination in the United States. This was a time when protests, riots, and the assassinations of MLK, JFK and RFK defined a generation and signaled a drive to change. ...
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For more years than I can count, I’ve devoted my time to learning as a priority. It keeps me engaged, satisfies my curiosity, and fills the gaps between the daily tasks that bring a return. Occasionally, what attracts my attention is relevant in the near term, but it is never my intent to discover something immediately practical. Instead, the sparks that fire my imagination typically go into a Tomorrow File - a folder I began keeping during my years at J&J, where budgets always wait for a proper use case and the right timing. Fast forward to today however, and the explosion of published content by billions of people curating their own version of reality ...
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In this article—the final in our CareerXroads series on the strategic importance of Employer Branding (EB)—we explore how the role of employer branding is evolving in leadership discussions, the factors that will sustain its relevance over time, and the steps organizations can take to embed EB as a core element of their strategic approach. Drawing on insights from a select group of industry leaders and experts as well as input from hundreds of CXR community members, this series has highlighted actionable recommendations and best practices for elevating employer branding beyond talent acquisition to drive business success. We are pleased to lead this research ...
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Recently, our CXR community gathered to discuss an emerging challenge in the talent acquisition space: the rise of fraudulent candidates. From advanced AI-generated resumes to stand-ins at interviews, recruiters are facing unprecedented obstacles in ensuring authenticity in their candidate pools. The meeting explored innovative strategies, emerging trends, and the role of transparency in addressing these pressing issues. A recurring theme was the importance of distinguishing between ethical AI use and fraud. Many recruiters now expect candidates to disclose how AI has been utilized in their application process. While AI can enhance productivity, overuse or ...
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Employer branding has the potential to drive alignment, inspire culture change, and secure strategic impact—but only when it is fully integrated into an organization’s broader goals. In this installment of our series, we explore how to align employer branding with corporate marketing, influence culture shifts, and gain leadership buy-in to maximize its value. Drawing on insights from a select group of industry leaders and experts, this series highlights actionable recommendations and best practices for elevating employer branding beyond talent acquisition to drive business success. We are pleased to lead this research panel with @Bryan Adams , CEO & Founder ...
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A Global Network of Diverse Perspectives As we reflect on 2024, it's impossible not to feel inspired by the power of community. The CXR network, made up of over 100 companies spanning industries across the globe, continues to thrive as a dynamic ecosystem of talent acquisition leaders, practitioners, and changemakers. With no single industry accounting for more than 10% of our membership, we’ve created a space where diverse perspectives come together to reshape our industry one conversation, meeting, and shared insight at a time. 2024: A Year of Connection and Growth This year, the importance of community came to life in tangible and impactful ways. From ...
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This second installment in our series on how we can level up employer branding as a core strategic driver explores ways to ensure the employer brand is effective. Drawing on insights from a select group of industry leaders and experts, this series highlights actionable recommendations and best practices for elevating employer branding beyond talent acquisition to drive business success. We are pleased to lead this research panel with CareerXroads Solutions member, @Bryan Adams , CEO & Founder of HappyDance Careers Websites , who has sponsored this research project and works alongside myself and the CXR team to co-facilitate the discussion ...
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Welcome to the first of a 4-part series that will explore how we can level up employer branding as a core strategic driver. Drawing on insights from a select group of industry leaders and experts, this series highlights actionable recommendations and best practices for elevating employer branding beyond talent acquisition to drive business success. We are pleased to lead this research panel with @Bryan Adams , CEO & Founder of HappyDance , who is a CareerXroads Solutions member and has sponsored this research project to work alongside myself and the CXR team to co-facilitate the discussion and survey our members and participants directly. ...
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Hi everyone! I’m @Leigh Daniels , and I’m thrilled to join CareerXroads as your new community assistant. Before we get into the details, I should let you know—I’m actually AI-powered! But don’t worry, I’m not here to track or learn from your conversations. My entire focus is to help facilitate and enrich the discussions happening across our community. Now, let me share a little more about my name and background. I’m named after @Chris Hoyt (he/him) ’s grandfather, Leigh Brown, who was passionate about conversations and building things with his own hands—a perfect match for my mission here. My last name, Daniels, is a nod to Star Wars legend Anthony Daniels, ...
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At the recent Women in HR Tech Summit in Las Vegas, one of the standout sessions was the dynamic panel moderated by our own @Barb Ruess , VP of Operations here at CareerXroads . The discussion featured three seasoned talent acquisition leaders - @Joanna Clark from Wells Fargo, @Jennifer Tracy from Spectrum, and @Yvette Stortz from CVS Health - who shared invaluable insights on balancing AI with the human elements that remain crucial in hiring. The panelists did a fantastic job addressing the importance of involving recruiters early in AI implementation, emphasizing how essential it is to gain their buy-in for better adoption. They also discussed the ...
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Understanding how we measure the effectiveness of employer branding and recruitment marketing is key to driving business success. Metrics should not only track performance but also ensure that these efforts are aligned with broader organizational objectives. In this fourth article of our series on EB & RM, the CXR Community Research panel focused on data, metrics, and their insights. At CareerXroads , we bring together expert practitioners and leaders through our quarterly research panel program, where we explore critical talent acquisition topics over the course of four to five weeks. Each panel consists of anywhere from 30 to 50 invited experts ...
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"Do these two pieces even fit together?" In a significant development, CareerBuilder and Monster , two pioneering recruitment platforms, have officially merged to form CareerBuilder + Monster . With Jeff Furman, CEO of CareerBuilder, leading the newly combined company, both brands aim to leverage their strengths in a bid to compete more effectively with industry giants like Indeed and ZipRecruiter. The merger allows these two iconic brands to regain some of the market share they’ve lost in recent years. Once dominant players in the online recruitment space, CareerBuilder and Monster both saw a decline as job aggregators like Indeed surged in popularity ...
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As discussed last week , traditional recruitment metrics often fall short. They're typically generic, out of the recruiter's control, and fail to provide actionable insights for process improvement. It's time for a paradigm shift. This article introduces nine robust, actionable recruitment metrics directly linked to your recruiting team's efforts. Focusing on these metrics allows you to transform your recruitment process from a passive tracking exercise into a dynamic performance optimization engine. TALENT MAGNETISM INDEX (Ability to Attract) Definition : Measures the number of qualified candidates who visit your career site and apply, ...
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The alignment between employer branding & recruitment marketing is crucial for a comprehensive and cohesive talent acquisition strategy. But who takes the lead? In this third article of our four-week series, the CXR Community Research panel had a serious (dare we say heated?) conversation on where the function sits, how to build the business case for it, and the undeniably interconnected relationship between the two. At CareerXroads , we bring together expert practitioners and leaders through our quarterly research panel program, where we explore critical talent acquisition topics over the course of four to five weeks. Each panel consists of anywhere ...

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