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FOR IMMEDIATE RELEASE April 1, 2025 Bastrop, TX — CareerXroads (CXR), the long-standing and highly regarded talent acquisition community, announced today that it has been acquired by Workday, Inc., a global leader in enterprise cloud applications for human resources and finance. The acquisition is part of Workday’s continued investment in cultivating practitioner-driven insights and building deeper connections within the talent ecosystem. While terms of the deal were not disclosed, sources close to the transaction confirmed that the acquisition price "exceeded the recent valuation of HiredScore," making it one of the more talked-about deals in HR tech ...
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by Deb Stowe No conversation about the recruitment space today can afford to ignore AI. But acknowledging the need to use this technology is not the same thing as using it effectively. “The use of AI in content creation is both a blessing and a curse: on one hand, it enables significant efficiency gains, but on the other, it comes with pitfalls such as generic content, lack of authenticity, and missing relevance,” said Sandra Feldmann, founder of the It’s a Talent business, which provides in-house workshops, individual training sessions, coaching, and hands-on recruiting and talent sourcing support for companies seeking to fill critical positions. Feldmann ...
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Workforce planning has undergone a significant transformation over the past few years. What was once a reactive process—focused primarily on filling open roles—has evolved into a forward-looking strategy that anticipates skill gaps, business needs, and market shifts before they become urgent. Organizations are no longer just hiring faster; they are rethinking how talent is identified, developed, and retained to ensure long-term workforce resilience. So, how do talent acquisition and workforce planning leaders develop strategies that truly address gaps? That was the key focus of our latest discussion on this topic, and it revealed three critical components: ...
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We’re taking some time to review how Talent Acquisition’s (TA) involvement in workforce planning is evolving to become a core part of the function. Our current CareerXroads research panel is actively having conversations on things like how stakeholders are involved in TA decisions now, how planning cycles have shortened, and what new data points teams need to make decisions. This week, we’re sharing some of the insights on predicting and addressing skill gaps. We are pleased to facilitate this research panel with @David Wilkins , Chief Product & Strategy Officer at TalentNeuron , who has sponsored this research project and works alongside ...
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by Angela Hawksford Despite yield growth, low job ad volumes in Australia, New Zealand and parts of Southeast Asia dragged down revenue and earnings at Australia-based Seek during the six months to December (H1 FY2025), according to the company’s financial reporting . Group revenue declined 4% year on year (y-o-y) to AUD536 million ($340 million U.S.) due to a reduction in job ad volume in both Australia and New Zealand (ANZ) and Asia. EBITDA declined 9% to AUD224 million ($142 million U.S.). The dip in revenue and earnings aside, CEO and MD Ian Narev called the result “uniformly strong,” emphasizing that the company grew its share of job ...
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Welcome to the first of a 4-part series that will explore how TA's involvement in workforce planning is changing and becoming a core part of the function. We're looking to have conversations on things like how stakeholders are involved in TA decisions now, how planning cycles have shortened, and what new data points teams need to make decisions. In our first week we are digging into strategic integration and business alignment. We are pleased to facilitate this research panel with @David Wilkins , Chief Product & Strategy Officer at TalentNeuron , who has sponsored this research project and works alongside myself and the CXR team to co-facilitate ...
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Be Bold in Branding...And Here’s How Recruitment marketing and talent acquisition are evolving every day and at a demanding pace. In a space that, due to emerging technology and macroeconomic trends, is nearly unrecognizable from just five years ago, it’s time for a different approach: boldness. Organizations must embrace the unknown, try something new, and be bold to remain competitive and attract the right talent. And that includes employer branding. Three of Shaker Recruitment Marketing’ s thought leaders - Amanda Shaker , Chief Creative Officer; Shavon Banket , Sr. Director of Strategic Content; and John Graham Jr. , VP ...
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by Ben Salisbury Burbank, California-based CareerArc has announced the launch of HireSocial, a new social recruiting option. HireSocial allows employers to connect with candidates easily via social channels to simplify reaching, engaging and converting active and passive candidates on social media. The idea is that attracting candidates through channels they use regularly will increase the chances of successful hires of qualified candidates. A U.K.-based company, Gaia (formerly called Socially Recruited) follows a similar idea. HireSocial replaces CareerArc Social Recruiting and has two tailored subscription options, HireSocial Enterprise, ...
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As we reflect on the past two decades of technological innovation, it’s clear that the tech industry has transformed the way we live and work. At the heart of this transformation are the professionals driving these advancements—and the employers striving to attract, retain, and develop them. Dice’s 2025 Tech Salary Report provides a data- driven lens into these dynamics, showcasing the evolution of tech over the course of 20 years, while also digging into the compensation, talent demands, and workplace trends impacting the 2025 hiring market. Access the full report here. For CareerXroads (CXR) members, this report offers actionable insights ...
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LinkedIn is making a big push into short-form, TikTok-style video content, attempting to position itself as the go-to platform for professional video engagement. This shift could have significant implications for employer branding and recruitment marketing, particularly as companies continue to embrace skills-based hiring strategies. But is this move a genuine evolution of professional networking, or is it just another content trend that won’t deliver meaningful hiring outcomes? Let’s take a closer look. The Rise of Short-Form Video on LinkedIn LinkedIn has rolled out a full-screen, swipeable video feed on mobile and is now expanding it to desktop. ...
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Words Matter: Diversity. Equity. Inclusion. Belonging. DEIB is under attack…especially the ‘D’ & the ‘E’ In the United States, there is a concerted effort to have DE&I programs viewed as unnecessary and increasingly as illegal. The campaign began in earnest in 2024 and is now in full swing. The baseline of this power play to demonize 60 years of affirmative action and equal access to opportunity is that “we” (recruiters and hiring managers): have stooped to hiring unqualified individuals from ‘protected’ classes by prioritizing race, gender, orientation, age, disability etc. over merit; have done this ‘illegal’ activity at scale; need to ...
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Unlock greater productivity by aligning your tools with candidate behavior As we begin 2025, there's a straightforward enhancement to your recruitment tech stack that can significantly increase the percentage of qualified applicants, while reducing the number of unqualified candidates. This means your recruiters will spend less time sifting through unsuitable applications and more time engaging with candidates who are truly qualified, interested, and available. How do you achieve this? The key lies in aligning your outreach with modern candidate behavior. We know that most candidates skim — or completely ignore — traditional job descriptions. ...
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If you haven't seen it already, I'd recommend that you take a few moments to read Amy Brown 's LinkedIn blog post titled, " Twitter is dying. Now what? " This piece raises critical questions for those in recruitment marketing and employer branding, especially as platforms evolve—or decline. For those unfamiliar, Brown was the voice behind Wendy’s Twitter account during its golden age of witty, viral brand engagement. Her insights matter because she understands not just the mechanics of social media, but how a platform's cultural shifts can impact brand reputation and engagement. And for what it's worth, you can connect with her directly on BlueSky if you're ...
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11246 With apologies to those who work in DEI or HR and have studied how slowly we’ve attempted to align our vision as a society to reality, we need a short history lesson to better understand how last week’s Executive Order purportedly to end ‘illegal discrimination’ will impact Human Resources and Talent Acquisition today…and tomorrow. One of the most significant changes in the last hundred years was the passing of The Civil Rights Act in 1964 - a landmark legislation that outlawed discrimination in the United States. This was a time when protests, riots, and the assassinations of MLK, JFK and RFK defined a generation and signaled a drive to change. ...
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For more years than I can count, I’ve devoted my time to learning as a priority. It keeps me engaged, satisfies my curiosity, and fills the gaps between the daily tasks that bring a return. Occasionally, what attracts my attention is relevant in the near term, but it is never my intent to discover something immediately practical. Instead, the sparks that fire my imagination typically go into a Tomorrow File - a folder I began keeping during my years at J&J, where budgets always wait for a proper use case and the right timing. Fast forward to today however, and the explosion of published content by billions of people curating their own version of reality ...
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In this article—the final in our CareerXroads series on the strategic importance of Employer Branding (EB)—we explore how the role of employer branding is evolving in leadership discussions, the factors that will sustain its relevance over time, and the steps organizations can take to embed EB as a core element of their strategic approach. Drawing on insights from a select group of industry leaders and experts as well as input from hundreds of CXR community members, this series has highlighted actionable recommendations and best practices for elevating employer branding beyond talent acquisition to drive business success. We are pleased to lead this research ...
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Recently, our CXR community gathered to discuss an emerging challenge in the talent acquisition space: the rise of fraudulent candidates. From advanced AI-generated resumes to stand-ins at interviews, recruiters are facing unprecedented obstacles in ensuring authenticity in their candidate pools. The meeting explored innovative strategies, emerging trends, and the role of transparency in addressing these pressing issues. A recurring theme was the importance of distinguishing between ethical AI use and fraud. Many recruiters now expect candidates to disclose how AI has been utilized in their application process. While AI can enhance productivity, overuse or ...
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Employer branding has the potential to drive alignment, inspire culture change, and secure strategic impact—but only when it is fully integrated into an organization’s broader goals. In this installment of our series, we explore how to align employer branding with corporate marketing, influence culture shifts, and gain leadership buy-in to maximize its value. Drawing on insights from a select group of industry leaders and experts, this series highlights actionable recommendations and best practices for elevating employer branding beyond talent acquisition to drive business success. We are pleased to lead this research panel with @Bryan Adams , CEO & Founder ...
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A Global Network of Diverse Perspectives As we reflect on 2024, it's impossible not to feel inspired by the power of community. The CXR network, made up of over 100 companies spanning industries across the globe, continues to thrive as a dynamic ecosystem of talent acquisition leaders, practitioners, and changemakers. With no single industry accounting for more than 10% of our membership, we’ve created a space where diverse perspectives come together to reshape our industry one conversation, meeting, and shared insight at a time. 2024: A Year of Connection and Growth This year, the importance of community came to life in tangible and impactful ways. From ...
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This second installment in our series on how we can level up employer branding as a core strategic driver explores ways to ensure the employer brand is effective. Drawing on insights from a select group of industry leaders and experts, this series highlights actionable recommendations and best practices for elevating employer branding beyond talent acquisition to drive business success. We are pleased to lead this research panel with CareerXroads Solutions member, @Bryan Adams , CEO & Founder of HappyDance Careers Websites , who has sponsored this research project and works alongside myself and the CXR team to co-facilitate the discussion ...

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