by Deb Stowe
No conversation about the recruitment space today can afford to ignore AI. But acknowledging the need to use this technology is not the same thing as using it effectively.
“The use of AI in content creation is both a blessing and a curse: on one hand, it enables significant efficiency gains, but on the other, it comes with pitfalls such as generic content, lack of authenticity, and missing relevance,” said Sandra Feldmann, founder of the It’s a Talent business, which provides in-house workshops, individual training sessions, coaching, and hands-on recruiting and talent sourcing support for companies seeking to fill critical positions.
Feldmann — who is also the author of Talent Titans, which she calls a go-to guide for sourcing smarter and hiring better — urges companies to look beyond click optimization.
“How can we avoid common AI mistakes in content creation?” she posits. “What combination of human creativity and AI technology truly drives long-term engagement? And which approaches work best specifically for HR and recruiting content?”
Feldmann draws on a professional background that spans executive search, global hiring (EMEA, U.S., APAC), and high-growth environments, with a strong focus on AI-powered recruiting technologies.
In a wide-ranging presentation, the HR expert will also delve into the zeitgeisty topic of influencer marketing, explaining the phenomenon, looking at brand awareness, performance and content, and examining the difference between branded content and user-generated content (UGC) creation.
An early adopter of influencer marketing, the company founder and mompreneur will highlight the power of HR influencers, in terms of reach, trust and community building.
Feldmann will break down influencers into several categories: celebrities and industry leaders (CEOs, well-known experts) with over a million followers, trendsetters (keynote speakers, authors, top consultants) with 50,000 to 1 million followers, opinion leaders and creators (niche bloggers, podcasters, experts) followed by 10,000-50,000 people, prosumers and advocates (passionate users, brand advocates) with 1,000 to 10,000 and regular LinkedIn users with fewer than 1,000 followers.
She will share with an industry audience how HR influencers boost niche job boards
“Niche job boards often face the challenge of effectively reaching their specific target audience. Traditional marketing strategies aren’t enough — instead, UGC and branded content are crucial levers for increased visibility and trust,” Feldmann told us.
“Using FreeMom, the platform for working mothers, as an example, we demonstrate how HR influencers and authentic community content can strengthen niche job boards. Which content formats work particularly well? How can employer branding, social media, and community engagement be used specifically to attract suitable talent?”
Sandra Feldmann will present next month at the AIM Group’s RecBuzz 2025 conference, where she will explore AI-powered content strategies for lasting impact among other pertinent industry topics.