by Bill Boorman
DISCLOSURE: The views or comments shared by Bill Boorman within this headline reflect their own experience and opinion. According to Boorman, they have no financial relationship, sponsorship, or partnership with any vendors, services, or affiliates mentioned here.
Job search and careers assistant Cassie.AI has launched in the U.K., Germany and the U.S.
Positioned as a “career co-pilot” that combines AI with aggregated job listings, it is the brainchild of Rhys Maddocks, the founder and CEO of mobile job search app JobSwipe and job aggregator Apply Gateway. He is also co-CEO of recruitment marketing technology company Hire Intelligence.
Maddocks wrote in a LinkedIn post: “Huge announcement — Developed together with the Head of AI at Oxford University, I am very proud to be appointed CEO and to launch Cassie.AI — into the U.S., U.K. and German markets after a year of hard work.”
“AI will now advance your career, not replace it. You may have seen that Open AI have planned to build a jobs platform next year; well we have beaten them to it. In my over 25 years in the industry, this is the biggest step change I have seen, and I am extremely proud to bring this product to market.”
He described Cassie, which is headquartered in London, as “a job search and careers assistant built into one platform. It will transform the way candidates find jobs, research companies, ace interviews, get hired and then develop their careers. This is proprietary AI technology being used in a positive way to help everyone from first-time job seekers to established experts thrive in a rapidly changing world.”
Maddocks told the AIM Group: “We want to use AI in a positive way to advance your career, not replace it. That’s why we have been working with Professor Sir Nigel Shadbolt, one of the world’s leading AI researchers, and his team to change job search and help people get hired. I think it’s the biggest step change in the industry since Indeed. The ‘Ask Cassie’ button allows unlimited research about jobs and employers, and Cassie is there to assist in anything to do with your career.”
Job feed comes from ApplyGateway
The job feed comes from Maddocks’s job aggregator ApplyGateway, which operates a cost-per-application model, with Cassie.AI serving as a distributor. ApplyGateway populates Cassie.AI with millions of jobs to match to candidates and to train the underlying algorithms.
Matched applicants apply via ApplyGateway, with Cassie sharing the cost-per-application revenue. Cassie will be banking on higher conversion rates because of its ability to answer questions. Job recommendations are personalized, providing a higher degree of relevance compared to standard search, according to the company. It will also provide support and coaching throughout the application process.
Professor Sir Nigel Shadbolt is professorial research fellow in the Department of Computer Science at Oxford. He is the co-founder (with Sir Tim Berners‑Lee) of the Open Data Institute and is its executive chair.
The company says that the engine behind Cassie is not just generative logic but a deeply curated data-and-jobs ecosystem, which resonates with Shadbolt’s emphasis on humans being served by intelligent systems.
Cassie.AI has not yet provided details of its pricing structure or performance metrics such as conversion rate, candidate engagement or cost per application.
As co-CEO of HireIntelligence, Maddocks is well versed in the shift to cost-per-applicant pricing. Although he says that employers will ultimately pay an annual subscription to have their jobs listed and promoted, revenue will initially be linked to applications via ApplyGateway. Cassie will be free for candidates.
Cassie is entering a crowded but distinct sub-category of candidate-facing AI co-pilot and job matching aggregator apps. Its closest competitors by feature set are Teal and CareerFlow, alongside job search and apply agents like LazyApply, Sonara, LoopCV and JobbRight.
With most competitors operating candidate-charging models, there is an opportunity for Cassie.AI to differentiate itself. The challenge will be generating a sufficient flow of new candidates to sustain a client-licensing model and ensuring that the personalized experience will be sufficiently engaging to keep high-intent candidates coming back beyond a single apply, without the pull of having paid to play.
#jobsearch
#Cassie.ai
#GenerativeAI
#candidateexperience