Recruiting Community Podcast - Proving TA’s Value: Sourcing’s Role in Revenue Growth

Talent acquisition has long struggled to clearly connect its work to revenue. In this episode, Sam Bulley explains how modern sourcing has evolved into a direct revenue driver—from redefining how success is measured to navigating today’s tight and shifting talent markets. He also explores how AI is reshaping sourcing by accelerating hiring, reducing costs, and strengthening the talent pipelines that power long-term growth.