by Bill Boorman DISCLOSURE: The views or comments shared by Bill Boorman within this headline reflect their own experience and opinion.
Rollie Jobs believes the biggest problem facing community job boards is not attracting candidates but finding and maintaining enough vacancies. Speaking with Chris Russell on the Job Board Secrets podcast, CEO and co-founder Alex Sejdinaj said the company grew the South Bend Regional Chamber of Commerce job board from just 18 vacancies to more than 5,000 in a week by automatically discovering and maintaining jobs from the career sites of member companies. He said the software eliminates the manual work that has caused many chamber job boards to become outdated or disappear altogether.
Rather than asking employers to post vacancies manually, customers simply provide a list of company websites. The software continuously monitors these sites, automatically adding new jobs, removing filled positions and keeping listings up to date.
Sejdinaj said the idea emerged from conversations with chambers of commerce that wanted to support local employers but lacked the resources to manage a traditional job board. The South Bend deployment demonstrated how quickly dormant sites could be repopulated without requiring employer participation, he added.
Russell described the product as “really an aggregator versus a traditional job board.” Sejdinaj agreed, noting that employers do not need to create accounts or manage another recruitment channel. The system extracts vacancies from employer career sites, including organizations using non-syndicated ATSes, custom recruitment pages and WordPress sites. It can also detect informal hiring messages, such as companies advertising that they are “always hiring,” providing what Sejdinaj said is a more complete picture of local labor demand.
Although initially focused on chambers of commerce, South Bend, Indiana-based Rollie Jobs — a bootstrapped company that is less than a year old —now serves universities, workforce development organizations, economic development agencies and nonprofits supporting veterans and other job seekers. Pricing, which starts from $5,000, is dependent on regional coverage.
For job seekers, the service offers conversational AI search and resume upload. Sejdinaj said resumes remain within the system and are only used to improve job matching, eliminating the need for separate candidate profiles or registration.
Beyond job listings, the software generates employer profiles, hiring histories and workforce intelligence. Communities can identify employers that are expanding or reducing hiring, workforce organizations can match resumes to vacancies and monitor candidate engagement, and universities can automatically build career sites for degree programs, internships and apprenticeships.
Rollie has also launched a model context protocol server that enables Claude and ChatGPT to query live workforce data. Users can ask natural-language questions about employer hiring, occupations, regional demand and labor market trends. The system also compares live vacancy data with Bureau of Labor Statistics figures to identify faster-growing industries and gaps in employer coverage. Sejdinaj said that Rollie is discussing broader deployments with statewide workforce agencies and government organizations.
The interview highlighted a different commercial model for community employment sites. Rather than spending resources collecting vacancies manually, organizations can rely on automated job discovery while generating revenue through featured employers, sponsorships and premium memberships. This allows chambers of commerce and workforce organizations to focus on serving employers and job seekers instead of maintaining job inventory.
About the AIM Group: Stay informed on the latest trends shaping recruitment marketplaces. AIM Group provides in-depth news, analysis, and consulting to help marketplace companies, investors, and vendors navigate strategic and operational challenges.
#job-boards
#sourcing